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A site built to market private treatment and high-end consultation services
2025 | Marketing, Web Design, SEO, CRO
Project Overview
Capo Canyon is a private treatment and consultation project focused on trust, discretion, and qualified lead generation. The work combined brand positioning, website design, paid search, and conversion strategy to help prospective clients understand services and take the next step confidentially.
Project TypePrivate Treatment Website
Target AudienceHigh-intent private treatment clients
Timeline2025
PlatformWordPress
ResponsibilitiesWeb Design, UX, SEO, Google Ads, Analytics, CRO
Project Highlights
- Website Design and Brand Positioning: refined the customer journey and visual system.
- High-Intent Search Strategy: targeted treatment, consult, and service-related queries.
- Conversion Rate Optimization: improved trust cues, page structure, calls to action, and contact flow.
- Analytics and Reporting: built reporting around campaign performance and conversion quality.
- Google Ads Management: supported profitable lead generation with search and ad testing.
Key Results
3.04KClicks
70.8KImpressions
$128Cost Per Conversion
$58.9KTotal Ad Spend
Tools & Technologies
WordPressGoogle AdsGA4Search ConsoleCall TrackingPhotoshopFigma
Strategy & Execution
Developed a website experience built around credibility, privacy, and clear treatment pathways. The design uses calm visual language, direct service positioning, and focused calls to action to support confidential inquiry from high-intent visitors.
Built the campaign strategy around Google Ads traffic, landing page optimization, and performance reporting so paid search could be evaluated against lead quality, cost, and conversion opportunity.
Amenities
Remote Work
Collaboration
Contact Form
Google Ads Performance
Google Ads. Profitable Growth.
Planned, launched, and optimized Google Ads campaigns to connect high-intent searchers with private treatment services while monitoring cost, conversion quality, and profitable growth.
Key Responsibilities
- Campaign structure and search intent mapping
- Keyword research and match type strategy
- Ad copy testing and landing page alignment
- Conversion tracking and performance reporting
Optimization Work
- Search term analysis and negative keywords
- Bid and budget optimization
- Landing page conversion review
- Lead quality and pipeline-focused reporting
Industry Average Cost Per Lead / Conversion
$150Ad Performance
Keyword Performance
Let's work together
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