Delta 8 Minds website redesign
Delta 8 Minds logo

Delta 8 Minds, an Online Retailer of Hemp-Derived Cannabinoid Products and Hemp Flower

E-Commerce StrategySEOConversion Optimization

2023 | Marketing, Web Design, SEO, CRO

Project Overview

Delta 8 Minds is an eCommerce case study combining strategic design, technical SEO, paid advertising, retention email marketing, and analytics to create a modern, trustworthy experience that educates customers and drives conversions.

Project TypeE-Commerce Website Redesign
Target AudienceCannabis users 18-35
Timeline2023
PlatformWordPress / WooCommerce
ResponsibilitiesBranding, UX, Visual Design, SEO Strategy, Analytics, Email Marketing

Project Highlights

  • Complete Brand and Website Redesign: refined the customer journey and visual system.
  • SEO and Content Strategy: targeted high-intent keywords, product pages, and brand pages.
  • Conversion Rate Optimization: improved offer placement, trust cues, product filtering, and mobile flow.
  • Retention Email Marketing: built segmented campaigns and abandoned cart flows.
  • Paid Advertising: designed high-performing ads for Meta and affiliate campaigns.

Key Results

+41%Organic Sessions
+40%Total Clicks
+13%Average CTR
-14%Average Position

Tools & Technologies

WordPressWooCommerceGA4Search ConsoleMeta AdsKlaviyoPhotoshopFigma

Strategy & Execution

Redesigned Delta8Minds in WordPress to create a more trustworthy, health-conscious brand experience that emphasizes product safety, quality, and verified testing.

Built an SEO strategy around hemp brands with existing search demand, targeting long-tail, purchase-intent keywords and lower competition opportunities to drive scalable organic growth before expanding into broader keyword categories.

Homepage

Delta 8 Minds homepage

Shop Page

Delta 8 Minds shop page

Product Page

Delta 8 Minds product page

SEO Strategy & Results

  • Built SEO architecture around high-intent purchase terms.
  • Improved product, brand, category, and collection pages.
  • Expanded content around branded and long-tail searches.
  • Measured growth through GA4 and Search Console.
Delta 8 Minds SEO report 1Delta 8 Minds SEO report 2Delta 8 Minds SEO report 3Delta 8 Minds SEO report 4

Conversion Rate Optimization

  • Improved navigation to support product discovery.
  • Updated product pages with trust-building details.
  • Refined discount and promotional placement.
  • Used analytics data to identify conversion friction.

Abandoned Cart Flow (Klaviyo)

TriggerCart Abandoned
→
Email 115 Min Delay
→
Email 21 Day Delay
→
Email 33 Day Delay
→
PurchasePurchase

Paid Advertising: Meta & Affiliate

Delta 8 Minds paid advertising creative 1
Delta 8 Minds paid advertising creative 2
Delta 8 Minds paid advertising creative 3

Landing Pages

Delta 8 Minds landing page design 1
Delta 8 Minds landing page design 2

Let's work together

Whether you're just beginning a project, need help iterating on an established application or website, or something else entirely, here's how to reach me.