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An AI-assisted agency website redesign built with Next.js, Sanity, and Vercel
2025 | Web Design, Development, CMS, AI-Assisted Build
Project Overview
Lead Forged is an agency website redesign that replaced an older WordPress experience with a faster, more flexible site built in Next.js and managed through Sanity. The project combined Figma design, AI-assisted planning, and hands-on development to create a cleaner brand presence and a stronger lead-generation path.
Project TypeAgency Website Redesign
Target AudienceBusiness owners and marketing teams looking for lead generation support
Timeline2025
PlatformNext.js / Sanity / Vercel
ResponsibilitiesUX, Visual Design, Development, CMS Modeling, AI Workflow, Deployment
Project Highlights
- WordPress to Next.js Rebuild: rebuilt the site as a modern, performant frontend.
- Figma-Led Redesign: redesigned the page system, visual hierarchy, and conversion paths.
- AI-Assisted Workflow: used ChatGPT for content and strategy support and Cursor to accelerate development.
- Sanity CMS: structured content so the team could manage pages and service information more easily.
- Vercel Deployment: hosted the final site on Vercel for fast delivery and reliable production workflow.
Build Focus
6Core Pages
3AI & Design Tools
1Headless CMS
100%Custom Frontend
Tools & Technologies
Next.jsSanityVercelFigmaCursorChatGPTTypeScriptGitHub
Strategy & Execution
I started by auditing the original WordPress website and identifying where the experience could better communicate the agency's lead-generation offer. In Figma, I redesigned the site around clearer service positioning, stronger calls to action, and a more polished visual system.
During the build, I used ChatGPT to refine messaging, organize content, and think through page structure. Cursor helped speed up the implementation in Next.js, while Sanity provided a flexible content backend and Vercel handled deployment.
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Whether you're just beginning a project, need help iterating on an established application or website, or something else entirely, here's how to reach me.