Mylar Bags website design
Mylar Bags logo

A site optimized for Google Business Profiles and for use with a Google Merchant Account

E-Commerce StrategyGoogle Business ProfilesConversion Optimization

2024 | Marketing, Web Design, SEO, CRO

Project Overview

Mylar Bags is an eCommerce case study combining strategic design, technical SEO, local search visibility, paid advertising, retention email marketing, and analytics to create a modern, trustworthy experience that educates customers and drives conversions.

Project TypeE-Commerce Website Redesign
Target AudienceCannabis users 18-35
Timeline2024
PlatformWordPress / WooCommerce
ResponsibilitiesBranding, UX, Visual Design, SEO Strategy, Analytics, Email Marketing

Project Highlights

  • Complete Brand and Website Redesign: refined the customer journey and visual system.
  • SEO and Content Strategy: targeted high-intent keywords, product pages, and brand pages.
  • Google Business Profile Strategy: improved local visibility through optimized profiles, products, services, and storefront signals.
  • Google Merchant Account Support: prepared the site structure and product experience for shopping visibility.
  • Conversion Rate Optimization: improved offer placement, product discovery, trust cues, and mobile shopping flow.

Key Results

18.5KSearch Views
8.7KProfile Views
2.4KWebsite Clicks
1.3KCalls

Tools & Technologies

WordPressWooCommerceGBPSearch ConsoleMeta AdsKlaviyoPhotoshopFigma

The Process

While working on Delta 8 Minds, we identified an opportunity to leverage local search results. To capture local search traffic, we planned to register Google Business Profile locations. To mitigate potential risks to the main site, we created a separate domain and website, as using profiles in this way would violate Google's terms of service.

Homepage

Mylar Bags homepage

Shop Page

Mylar Bags shop page

Product Page

Mylar Bags product page
Google Business Profile

Local Visibility. Real Results.

Created and optimized Google Business Profiles to increase local visibility, build trust, and generate more calls, website clicks, and direction requests.

Key Responsibilities

  • Google Business Profile setup and optimization
  • Location pages and local landing page strategy
  • Photo, product, and service presentation
  • Review monitoring and reputation support

Optimization Work

  • Business details, categories, and services
  • Product listings and storefront positioning
  • Tracking for calls, website clicks, and actions
  • Ongoing performance review and iteration
Google Business Profile local visibility dashboardGoogle Business Profile insights and results

Let's work together

Whether you're just beginning a project, need help iterating on an established application or website, or something else entirely, here's how to reach me.