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Free dosha quiz and optimized product feed built to drive discovery, traffic, and organic growth
2023 | SEO, Analytics, UX, Product Feed Optimization
Project Overview
Paavani is an Ayurvedic skin care brand with a strong wellness story and a product line rooted in personalized rituals. The project focused on turning educational search intent into site discovery by creating a dosha quiz, improving internal pathways to the quiz, and strengthening product visibility through Google Shopping.
Project TypeAyurvedic Skin Care Growth Project
Target AudienceWomen 24 to 65 interested in natural skin care and Ayurveda
Timeline2023
PlatformShopify / Google Merchant Center
ResponsibilitiesSEO Strategy, Quiz UX, Analytics Review, Product Feed Optimization
Project Highlights
- Quiz-Driven Discovery: created a free dosha quiz to capture informational search traffic.
- Ayurvedic Education: helped visitors understand their dosha and connect it to relevant products.
- Internal Linking: added homepage, navigation, and footer pathways to pass authority to the quiz.
- Analytics Review: monitored landing page engagement and organic performance in GA4.
- Product Feed Optimization: improved Merchant Center visibility for Google Shopping discovery.
Key Results
+198%Landing Page Growth
18.7KOrganic Sessions
+62%Merchant Center Growth
67.3KProduct Clicks
Tools & Technologies
ShopifyGoogle AnalyticsGA4Search ConsoleMerchant CenterGoogle ShoppingFigma
Strategy & Execution
The core opportunity was educational search intent. Ayurveda is built around different doshas, but many visitors do not know which dosha applies to them. I used that gap to create a quiz experience that could rank for discovery-focused searches, introduce visitors to Paavani's philosophy, and recommend a clearer path into the product catalog.
I supported the quiz with internal links from the homepage, navigation, and footer, then reviewed analytics to understand engagement. I also optimized the product feed for Google Merchant Center so Paavani could improve product visibility beyond the site itself.
Dosha Quiz
Google Shopping
Organic Growth
Quiz That Drives Discovery. Traffic That Grows Organically.
Created an Ayurvedic dosha quiz designed to capture high-intent organic search traffic and introduce visitors to relevant products based on their skin and wellness needs.
+198%Increase in organic landing page traffic for the quiz experience.
Google Shopping
Optimized Product Feed. Better Visibility. More Sales.
Set up and optimized Paavani's Google Merchant Center product feed to improve product visibility, support free listings, and drive more qualified traffic from Google Shopping.
+62%Increase in clicks from Merchant Center product visibility.
Let's work together
Whether you're just beginning a project, need help iterating on an established application or website, or something else entirely, here's how to reach me.