Paavani was looking for ways to increase organic traffic to their website. Together, we explored search trends within the Ayurvedic wellness space. Ayurveda is rooted in the philosophy that there are three distinct body types, each requiring different approaches to skincare. However, many people are unaware of their specific body type. We saw an opportunity to create a free quiz that would help users identify their body type while introducing them to Paavani’s product line.
I added links to the homepage main navigation and footer to push SEO juice to the quiz page.
We also added a chat plugin to the site, allowing visitors to ask questions about our products. This has provided valuable insights into customer behavior.
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